Data Protection & Privacy Policy

We invite you to contact us if you have questions about this privacy policy. You may contact us by mail at the following address: Blue Chip Technology Ltd, Chowley Oak, Tattenhall, Chester, Cheshire CH3 9EX (UK).

You may contact us by e-mail at webmaster@bluechiptechnology.com.

You may call us at +44 (0) 1829 772000.

This policy is valid for 1 day from the time that a client loads it.

Dispute Resolution and Privacy Seals

We have the following privacy seals and/or dispute resolution mechanisms:

  • UK Law (Office of Fair Trading): Relevant UK legislation on purchase of goods and services.
  • UK Law (e-communications): EU regulations on USBE (Unsolicited bulk email aka SPAM).

If you think we have not followed our privacy policy in some way, they can help you resolve your concern.

Data Collection

P3P policies declare the data they collect in groups (also referred to as “statements”). This policy contains 5 data groups. The data practices of each group will be explained separately.

Access Log Information

We collect the following information:

  • HTTP protocol elements.
  • Click-stream data.

This data will be used for the following purposes:

  • Completion and support of the current activity.
  • Website and system administration.
  • Research and development.

Only Blue Chip Technology or agents acting on their behalf will use this data to perform a specific task.

The following explanation is provided for why this data is collected:

Our web server collects access logs containing this information. The logs are parsed to give an indication of the volume of traffic coming to the site, where it came from and other site performance metrics such as downtime and load. Log data for a specific visit may be used to assist in optimising site design or dispute resolution.

Cookies

We collect the following information:

  • HTTP cookies.

This data will be used for the following purposes:

  • Completion and support of the current activity (such as provision of a shopping cart facility).
  • One-time tailoring (provision of a shopping cart facility).
  • Anonymous user analysis (as part of log file analysis).
  • Anonymous user profiling and decision-making analysis (as part of log file analysis).

Only Blue Chip Technology or agents acting on their behalf will use this data to perform a specific task.

The following explanation is provided for why this data is collected:

We use cookies to allow our server to maintain information about the contents of your shopping cart. As you request each page your cookie will be updated to expire in one hour. If you do not access a page for one hour you will be required to log on and receive another cookie before viewing your shopping cart.

Transaction Information (Required)

We collect the following information:

  • Physical contact information.
  • Online contact information.
  • Purchase information.
  • Transaction history.

At the user’s option, we may also collect the following data:

  • Demographic data.

This data will be used for the following purposes:

  • Completion and support of the current activity.
  • Web site and system administration.

Only Blue Chip Technology or agents acting on their behalf will use this data to perform a specific task. These agents will often include the following:

  • Delivery services.

The following explanation is provided for why this data is collected:

Information we collect in order to process your purchase. Without contact and other details we are unable to deliver or process your goods.

Transaction Information (Optional)

We may collect the following information:

  • Demographic data.

At the user’s option, we may also collect the following data:

  • Business information.

This data will be used for the following purposes:

  • Completion and support of the current activity.
  • Web site and system administration.

Only Blue Chip Technology or agents acting on their behalf will use this data to perform a specific task. These agents will often include the following:

  • Delivery services.

The following explanation is provided for why this data is collected:

Information we collect in order to process your purchase. If you are purchasing on behalf of a business we will require the details of that business. If you are a private individual these will not be required to complete your transaction. Demographic data is collected implicitly via the use of salutations (Mr, Mrs, Miss, etc). This data is not used for any analytical purposes but is used to provide details addressing billing and other contacts. Users are not required to submit a salutation as part of the order process.

Marketing (Opt-Out)

At the user’s option, we will collect the following data:

  • Physical contact information.
  • Online contact information.
  • Business information.
  • Demographic data.

This data will be used for the following purposes:

  • Contacting visitors for marketing of services or products. The user is allowed to opt-out of this usage.
  • Telemarketing. The user is allowed to opt-out of this usage.

Only Blue Chip Technology or agents acting on their behalf will use this data to perform a specific task.

The following explanation is provided for why this data is collected:

To keep our customers updated of new products or services. This information will not be shared with third parties. At any time a site user can elect to stop receiving information from Blue Chip Technology Ltd.

Note on Cookies

Cookies are a technology that can be used to provide you with tailored information from a website. A cookie is an element of data that a website can send to your browser, which may then store it on your system. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. Our site makes use of cookies. Cookies are used for the following purposes:

  • To identify a specific browser for the purpose of maintaining unique shopping cart for all the requests in a browser’s session.
  • To troubleshoot and analyse the performance of Blue Chip Technology’s shopping cart system.

All cookies should expire one hour after their last site page view.

For information on the use of cookies and how to disable in the browser settings see http://www.allaboutcookies.org/manage-cookies/.