Blue Chip Technology is one of Europe’s leading designers and manufacturers of industrial and embedded computers. The company designs and manufactures computer boards for a broad range of industrial sectors such as automotive, public transportation, medical, defence and energy. Blue Chip Technology provides mission critical computer systems to engineering and media projects around the world.
“Things are going very well for Blue Chip at this time,” said Barry Husbands, Managing Director of Blue Chip Technology Ltd. “Indeed, we are already at our half-year target for 2012, which is quite remarkable. Existing customers have increased their orders, whilst our new ARM and Intel Atom based board designs are showing a lot of future potential. ”
Blue Chip develop and manufacture a range of single board computers that are then sold to be integrated into equipment such as medical diagnostic equipment, automotive systems, public display systems, traffic control systems and test and measurement equipment. Many of Blue Chip’s manufacturing customers export their systems worldwide. Based near Chester, the Blue Chip factory has an advanced automated manufacturing capability and extensive research and design resources.
“During this past year we have invested in a new SMT pick and place machine, new Automated Optical Inspection equipment and more Surface Mount Technology feeders to accommodate the growth in demand for our products and ensure quality,” said Barry Husbands. “What’s more, this is organic growth, which will position us well for the next few years. We have a great team at Blue Chip and I’m very proud of what we are achieving.”
During 2011 Blue Chip was able successfully to undertake a major railway project, with an order value in excess of US$1.3million. In addition to this, the company successfully launched its ‘RE2’ and ‘RM2’ products; small, low power industrial computer boards based on smartphone technology. Orders for the new boards have already outstripped expectations.
“The RE2 and RM2 represent a ‘new generation’ of industrial computer in many ways,” said Barry. “The mobile phone industry has done an enormous amount of research to optimise the performance of microprocessors. We have basically industrialised this smart phone technology, resulting in a robust, small, low-power computer that delivers an outstanding performance, in terms of networking capability, display quality and computational power.”
Blue Chip remains optimistic that they will need to undertake a further expansion of production towards the end of this year. The company also has plans to set up distribution channels to enhance future overseas sales.